---

By attending this course you will:

• Learn how to engage with your patients in a multi-channel environment and how to support them during therapy.
• Acquire the concepts & tools to determine the ideal patient-channel mix and influence patient behaviour along their entire journey.
• Know how to measure the success of your patient-centric programs.
• Gain ideas, tips & tricks from successful cases in Europe across therapy areas, as well as insights from exchanging best practices and discussing issues with your peers.
• Know how to organise patient-centricity internally and influence internal stakeholders to get the right mind-set across your organisation.
• Learn about emerging and disruptive technologies that will force pharma’s business model to become truly patient-centric.

Please click here for the detailed information.

---